Mission: To build a County focused online community for moms to Seek Information, Share Knowledge and Support each other with the daily dilemmas of motherhood.
Goals:
- To build and grow a hyper-local website that supports local moms.
- To build a creative, unique and affordable advertising opportunity for local businesses to turn Local Moms into loyal customers.
Advertising on TheMomLink.com is more affordable and flexible than local print advertising. Lead customers right to your doorstep or website. CALL ME NOW to make moms your customers, 703.929.5681 or Lynette@TheMomLink.com
See list of local businesses who advertise here
MOM FACTS:
Moms are 44% of the women's market, but they account for:
55% of spending on consumer electronics
51% of spending on food
49% of spending on health & beauty aids
48% of spending on home furnishings
47% of spending on clothing
Source: MRI Fall 2004
The following statistics were sourced from Trillion Dollar Moms by & Maria T. Bailey & Bonnie Worthy Ulman:
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67 % said they would more likely turn to a peer mom.
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Moms are not only surfing the Web and spending money, they are also spending more time on the Internet than they are watching television. Research shows that 88 % of moms said they rely on the Web for parental guidance, advice, and ideas for raising their children. 86% said they made an online purchase, while 85 % said they clicked on an online ad, and 95 % said they are online at least once a day.
USA Today: "Internet becomes popular place to make pitches to moms"
Parenting Portals Thrive with Web 2.0
MARCH 16, 2007
'Where's Mom?'
Probably online, and marketers know it.
The Internet is an obvious choice for reaching parents, since a near-total 98% of them are online, according to a Nickelodeon study released in January 2007.
Parenting sites are not the only way to reach mothers, since they are defined by much more than just motherhood, and their online activities extend well beyond parenting-related tasks.
For example, while a third of women ages 25-54 with children younger than 18 visited family-oriented sites in March 2006, an even greater percentage visited sites in the community, auction, games and sports categories, according to comScore Media Metrix.
My Mommy’s Online
MARCH 17, 2008
Slowly but surely searching, online shopping and social networking are becoming part of mothers' daily routines.
Being a parent makes going online almost a necessity.
Today, more than 40% of all women who go online in the US—approximately 35 million of them—are mothers who have children under 18 at home.
”As busy and time-starved as today’s moms are, they still make time to go online,” says Debra Aho Williamson, eMarketer Senior Analyst and author of the new report, Moms Online: Browsing, Researching, Buying. “More than eight out of 10 moms go online at least once a month, compared with 68% of all women.”
Based on its 2007 Simmons Consumer Research Survey, Experian estimated that 86% of women who had at least one child in their household go online.
Moreover, the Internet usage rate rises to 94% among women who are pregnant or expect to have a child in the next year.
Nearly half (47%) of moms surveyed by the Intelligence Group said they use the Internet more since having a child.
All these findings do not mean that moms are spending all or even most of their time online dealing with parenting issues, however.
According to data from comScore Media Metrix, 94% of moms ages 25-54 visited portals, 89% visited search and navigation sites and 85% went to an entertainment site.
